Précis - Choices 2.0: Chapter 6

In chapter six of his book, Choices 2.0: Situations for College Writing, Joe Marshall Hardin asserts that though advertising works well with a mass amount of the population, one must truly understand the many methods, such as inhibiting cultural myth, rhetoric, etc. to make a proper argument when critiquing an advertisement.  A major example that Hardin used, was the "Marlboro Cowboy" advertisement that explained showing masculinity and and rugged attitude; which would be highly admired by the majority of male viewers, due the desire of a man wanting to be like such - along with the Diet Coke critique example.  His main purpose in Chapter Six, is to inform readers of methods used in mass media advertising to make one "media-savvy", in order to allow the reader to give a professional, well though out critique towards media.  The audience that Hardin is writing the chapter for, is mainly an audience of students who he wants to have knowledge of the media, their methods, and examples of media critique; so the reader will possess a higher understanding of arguments that need to made and what kind of 'problem approach' needs to be made.