Romney and Obama Campaign Videos - Visual Analysis

Due to the different positions of Barack Obama and Mitt Romney, their campaign videos took unique approaches in terms of the portrayal of their career and their visions for the country's future.  With Obama already being president, he made the argument that mistakes were made, and lessons were learned from mistakes; which would give the voters a thought to give him a 'second  chance'.  On the other hand, Romney made use of his wife to give the credibility that he is dedicated to get the United States back on its feet with whatever it takes.  When viewing the videos for the first time, the beginning of each one is completely different.  Obama's video shows homes of what can be considered the middle class then portrays Wall Street and the struggle of the American people to find jobs along with the 9/11 attack.  By displaying the aforementioned details, it shows that Obama understands and is not blind to today's struggles in America.  To juxtapose with Obama's video, Romney's was much different in the introduction of the video.  Romney's video displayed a happier, more enthusiastic America by showing the Olympic games and successes of the country. 
Both Romney and Obama had their wives speak in their videos, so there was a sort of credibility in the wives speaking.  Michelle Obama spoke of Obama's struggles in the office and his strong determination to get America back on its feet.  Ann Romney did not speak of Romney's determination, but spoke more of their marriage and her diagnosis of multiple sclerosis.  Ann Romney explained more of a dedication to family, which could give viewers the idea that Mitt Romney would have a strong dedication to the country as well.  The visuals in the videos were similar in some aspects and different in others.  Both of the videos portrayed America and its successes and downfalls, such as happy families and the Olympic games, or the attack on the World Trade Center and financial struggles.  Romney's was more uplifting in terms of the visuals, music, and him and his wife speaking together as what seems to be a happily married couple.  Obama's was still positive, but it seemed to show the reality of today's economy and that he understands that measures that need to be taken to commence the slow process of getting America back to where it once was.
At the end of Romney's video, there is a montage of people speaking highly of Romney and what he has done in the past.  In Obama's video, Joe Biden, Michelle Obama, and Bill Clinton all highly regard Obama and speak of him as the better choice.  Both did not use much Logos, but both used a large amount of Pathos.  The pathos is used to emotionally convince the viewer that one candidate is better than the other in terms of their hardships, their past, or just their family dedication.  Both videos presented the points rather well.